Ggaedok Brendiranje dodatnih materijala za učenje by Miraen Design Team

Ggaedok Brendiranje dodatnih materijala za učenje by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн образовања, наставних средстава и садржаја за обуку Competition Category.

СребрнаОбразовање· 2023

Ggaedok Brendiranje dodatnih materijala za učenje

by Miraen Design Team

Client: Mirae-N

Сребрна награда A' Design Award Winner in Образовање Category

614,612
Verified Award Winner
Verify Award Status for #148327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ggaedok Brendiranje dodatnih materijala za učenje

Ggaedok je brend identitet za seriju dodatnih materijala za učenje korejskog jezika. Naziv Ggaedok je akronim korejske fraze Ggaewooja Dokhaeryuk, koja se odnosi na buđenje samopouzdanja i razumevanja pročitanog. Logotip kombinuje naziv sa znacima navoda, koji su izabrani zato što njihov oblik podseća na korejske suglasnike i samoglasnike. Folije u boji u odabranim Pantone bojama ističu delove znakova navoda, a mat premaz povećava njihovu vidljivost. Likovi odštampani u knjizi vokabulara i knjizi za razumevanje pročitanog čine materijale zanimljivijim za učenike.

The Recognition

About the Сребрна награда A' Design Award

Ggaedok Brendiranje dodatnih materijala za učenje је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Ggaedok Brendiranje dodatnih materijala za učenje буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Ggaedok Brendiranje dodatnih materijala za učenje је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works