Ings Pakovanje za negu kože by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2024
Ings Pakovanje za negu kože
Client: Ings Yingshu Group
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #152173The Design
About Ings Pakovanje za negu kože
Ings je dizajn pakovanja kreiran za liniju proizvoda za negu kože. Dizajn koristi oblik metka kao metaforu za dopiranje do dubljih slojeva kože. Arhitektonske tehnike stvaraju multidimenzionalnu prezentaciju koja izražava profesionalnu tehnologiju brenda. Originalni logotip je pojednostavljen tako da ključni elementi brenda ostanu jasni na različitim tipovima proizvoda. Kutije za dostavu bez plastike sa patent-zatvaračem zamenjuju lepljivi lepak, FSC-sertifikovana papirna saća pruža apsorpciju udara, a mastilo na bazi soje podržava biorazgradivost.
The Recognition
About the Гвоздена награда A' Design Award
Ings Pakovanje za negu kože је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Ings Pakovanje za negu kože буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Ings Pakovanje za negu kože заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
- Dimensions & Packaging
- Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g - Tags
- Love Self, Nature, Real, Science, Technology
- Production Technology
- In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
- Design Challenge
- With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
- Research
- After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
- Inspiration
- The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
- Project Duration
- The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
- Operation Flow
- The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
- Image Credits
- Photographer Ings, shanghai, 2022
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