AS Women Empowerement Korporativni Poklon by Antonia Skaraki

AS Women Empowerement Korporativni Poklon by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн поклон производа Competition Category.

ГвозденаПоклони· 2024

AS Women Empowerement Korporativni Poklon

by Antonia Skaraki

Client: As

Гвоздена награда A' Design Award Winner in Поклони Category

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Colors

The Design

About AS Women Empowerement Korporativni Poklon

A|S je odlučio da dizajnira godišnji korporativni poklon koji će poslužiti kao izjava i poziv na akciju, inspirisan potrebom da osnaži žene svih etničkih pripadnosti, religija i društvenih statusa. Kritska Tsikoudia, tradicionalno grčko piće, punila je boce oblikovane tako da simbolizuju različite žene, pri čemu je svaka imala posebno glineno lice kao čep, stilski inspirisano antičkim kikladskim figurama. Boce su prenosile teme Slobode, Promene, Jednakosti, Pravde, Obrazovanja, Izbora i Snage. Svaka boca je bila postavljena u posebnu kutiju sa umetničkim grafičkim prikazima i zidnim posterom.

The Recognition

About the Гвоздена награда A' Design Award

AS Women Empowerement Korporativni Poklon је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да AS Women Empowerement Korporativni Poklon буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, AS Women Empowerement Korporativni Poklon заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi