Hunguest Hotels Identitet brenda by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2024
Hunguest Hotels Identitet brenda
Client: Studio NUR
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
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About Hunguest Hotels Identitet brenda
Hunguest Hotels je identitet brenda kreiran za mađarsku hotelsku grupu. Identitet komunicira posvećenost kvalitetu i doslednosti. Rad je obuhvatio redizajn postojećeg logotipa i svih vizuelnih elemenata, od signalizacije u hotelima do štampanih materijala. Mnogi od hotela su povezani sa spa i wellness centrima, tako da dizajn pokazuje vezu sa vodom. Logotip je veliko slovo H formirano od kapi vode, a glavna boja brenda je plava. Korišćeni su knjigotisak (letterpress) štampa, korice menija od reljefno obrađene kože i drvena signalizacija sa urezanim gravurama.
The Recognition
About the Бронзана награда A' Design Award
Hunguest Hotels Identitet brenda је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Hunguest Hotels Identitet brenda буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Hunguest Hotels Identitet brenda сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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