Wudang Mountain Vizuelni identitet, ilustracija by Yao Wu is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн културног наслеђа и културне индустрије Competition Category.
БронзанаКултурно наслеђе· 2024
Wudang Mountain Vizuelni identitet, ilustracija
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Бронзана награда A' Design Award Winner in Културно наслеђе Category
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The Design
About Wudang Mountain Vizuelni identitet, ilustracija
Wudang planina je projekat vizuelnog identiteta i ilustracije kreiran za lokalitet svetske kulturne baštine Wudang planina u Kini. Projekat obuhvata tri ilustracije, tri dizajna logotipa, ambalažu, obrasce inspirisane wudang mitologijom i lokalnom faunom, kao i enterijer dizajn flagship prodavnice. Glavni logotip koristi kompleksnu formu kako bi odrazio istoriju i svečanost lokaliteta, dok komercijalni podbrend koristi čiste linije. Kutija ambalaže dimenzija 18 sa 18 centimetara kombinuje reljefnu štampu, hot stamping tehniku i ultraljubičasti premaz, tako da se detalji mogu videti i opipati.
The Recognition
About the Бронзана награда A' Design Award
Wudang Mountain Vizuelni identitet, ilustracija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Wudang Mountain Vizuelni identitet, ilustracija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Wudang Mountain Vizuelni identitet, ilustracija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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