Yellow Crane Tower Pakovanje za vodu by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2024
Yellow Crane Tower Pakovanje za vodu
by Jin Zhang
Client: Wuhan Sanbu Brand Design
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #154744
The Design
About Yellow Crane Tower Pakovanje za vodu
Ovo je prirodna izvorska voda za piće proizvođača Žuta Kula Ždralova. Dizajner koristi metod crtanja karaktera kako bi razbio granicu između teksta i grafike, integrirajući 3500 godina staru kulturu Vuhana u tri karaktera naziva Žuta Kula Ždralova, kontinuirano jačajući brendovski i urbani kontekst. Inspiracija za dizajn čepa boce potiče od besmrtnika koji jaše ždral iz legende Beli Oblak Žuti Ždral, prenoseći besmrtni šarm Žute Kule Ždralova.
The Recognition
About the Бронзана награда A' Design Award
Yellow Crane Tower Pakovanje za vodu је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Yellow Crane Tower Pakovanje za vodu буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Yellow Crane Tower Pakovanje za vodu сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
- Dimensions & Packaging
- 225mmx60mmx60mm
- Tags
- Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
- Design Challenge
- The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
- Research
- The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
- Inspiration
- The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
- Operation Flow
- The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.
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