Imoment Serija Vina sa Niskim Sadržajem Alkohola by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн хране, пића и кулинарских уметности Competition Category.
БронзанаКулинарска уметност· 2024
Imoment Serija Vina sa Niskim Sadržajem Alkohola
Client: Netease Yanxuan Trading Co. Ltd
Бронзана награда A' Design Award Winner in Кулинарска уметност Category
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The Design
About Imoment Serija Vina sa Niskim Sadržajem Alkohola
Mladi potrošači skloni su konzumiranju niskoalkoholnih pića kako bi postigli blagu omamljenost koja donosi opuštanje, radost i mogućnost deljenja sa drugima. Kako bi im pomogli da bolje iskuse sopstvene trenutke prilikom otvaranja imoment pića, ključna prodajna prednost imoment-a je njegova posvećenost predstavljanju zapanjujućih, lepih i nezaboravnih trenutaka u niskoalkoholnoj seriji kroz dizajn koji se izdvaja u poređenju sa brojnim sličnim proizvodima na tržištu. Spajanjem vizuelnog i fiziološkog opijanja, proizvod pruža imerzivno iskustvo blage omamljenosti.
The Recognition
About the Бронзана награда A' Design Award
Imoment Serija Vina sa Niskim Sadržajem Alkohola је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Imoment Serija Vina sa Niskim Sadržajem Alkohola буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Imoment Serija Vina sa Niskim Sadržajem Alkohola сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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