Dengo 80g Čokoladna tabla — аутор Brazil & Murgel Design Studio

Дизајн Dengo 80g Čokoladna tabla аутора Brazil & Murgel Design Studio је високо цењени добитник веома престижне награде 2020 Златна награда A' Design Award у категорији такмичења Дизајн хране, пића и кулинарских уметности.

ЗлатнаКулинарска уметност· 2020

Dengo 80g Čokoladna tabla

аутор: Brazil & Murgel Design Studio

Клијент: Dengo Chocolates

Добитник награде Златна награда A' Design Award у категорији Кулинарска уметност

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Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Dengo 80g Čokoladna tabla

Dengo 80g je čokoladna tabla kreirana za Dengo Chocolates. Skulpturalni oblik predstavlja elemente Atlantske šume u Baiji, u Brazilu, gde se kakao bere, kao što su suvo lišće, rastinje i semenke. Zakrivljene površine kombinuju dvodimenzionalne i trodimenzionalne linije, tako da polirana završna obrada reflektuje svetlost preko cele table. Tabla se proizvodi u polikarbonatnim kalupima izrađenim od aluminijumskih šablona obrađenih CNC mašinama, koji zadržavaju fine linije i krivine. Promenljiva debljina daje oštar zvuk pucanja kada se tabla lomi.

Признање

О награди Златна награда A' Design Award

Dengo 80g Čokoladna tabla је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Dengo 80g Čokoladna tabla буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Dengo 80g Čokoladna tabla ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Димензије и паковање: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Ознаке: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Технологија производње: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Дизајнерски изазов: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Истраживање: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Инспирација: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Трајање пројекта: The project took place in Sao Paulo, between May and October 2018.
Ток рада: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Патенти: n/a
Чланови тима: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Заслуге за фотографије: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato