Rhythmic Dizajn knjige by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
ГвозденаШтампа· 2024
Rhythmic Dizajn knjige
by Yiwen Zhang
Client: Zhang-W
Гвоздена награда A' Design Award Winner in Штампа Category
Verified Award Winner
Verify Award Status for #155679The Design
About Rhythmic Dizajn knjige
Ritmično je knjiga koja proučava pozitivan uticaj pank kulture na mentalno zdravlje. Dizajn se zasniva na pank vrednostima uradi sam, pobune i samoizražavanja, i formira koherentnu muzičku naraciju kroz jasan vizuelni jezik. Crvena, crna i bela boja koriste se kao glavne boje. Fontovi i grafika postavljeni su u stabilnu mrežu koja sugeriše kratke formate i brz tempo. Knjiga ima format 210 sa 140 milimetara i 92 stranice. Ritmično se nudi kao e-knjiga i kao izdanje u tvrdom povezu sa preklopnim (leptir) povezom. Sjajna srebrna kartica ističe centralne stranice.
The Recognition
About the Гвоздена награда A' Design Award
Rhythmic Dizajn knjige је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Rhythmic Dizajn knjige буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Rhythmic Dizajn knjige заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
- Dimensions & Packaging
- Size 210mm x 140mm
Full book 92P
Hardcover-laminating - Tags
- Print, Communication, Punk Art, Art Therapy, Graphic Design
- Production Technology
- It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
- Design Challenge
- Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
- Research
- Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
- Inspiration
- Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
- Project Duration
- The project started in November 2022 and finished in November 2023, in New York.
- Operation Flow
- Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
- Team Members
- Yiwen Zhang - Designer ｜ Publisher
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