Buky Ilustracija by Nikola Eftimov is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дигитална уметност Competition Category.

ГвозденаДигитална уметност· 2024

Buky Ilustracija

by Nikola Eftimov

Client: Nikola Eftimov

Гвоздена награда A' Design Award Winner in Дигитална уметност Category

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Colors

The Design

About Buky Ilustracija

Serija Buky je deo većeg projekta poznatog kao Glagolitičke priče. Nazvana je po drugom slovu glagoljice i inspirisana je elegancijom glagoljičnih slova. Ilustracija prikazuje transformisani duks sa kapuljačom sa printom slova Buky, unapređen dodacima, obradom odeće, šminkom i celokupnim ambijentom. Ono što čini ovu ilustraciju jedinstvenom jeste specifična inspiracija i tehnički pristup, koji se zasniva na iskustvu vizuelnih umetnosti i korišćenju novih tehnologija. Ovo umetničko delo je kreirano korišćenjem softvera za obradu i AI tehnologije.

The Recognition

About the Гвоздена награда A' Design Award

Buky Ilustracija је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Buky Ilustracija буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Buky Ilustracija заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the illustration lies in the specific inspiration and technical approach, based on the experience of visual arts and the use of new technologies, thus creating an image with the taste of contemporary fashion. It represents a transformed basic hoodie with the Buky letter print, elevated through the use of accessories, clothing treatment, makeup and overall ambiance. The key illustration was created with editing software and AI technology.
Dimensions & Packaging: The dimensions of the main illustration are 3600 x 3600 pixels, 72 DPI (JPEG; RGB).
Image size may vary depending on usage, whether for print, digital or online media.
Tags: fashion design, illustration, fashion presentation, fashion illustration, graphics
Production Technology: The creation of the images begins with preparatory digital sketches, created using Pixlr - Photo Editor. The second step is image generation, using AI technology and different applications. After the primary selection, they are additionally edited and refined with Adobe Photoshop.
Design Challenge: Challenges have been encountered due to the limitations of some programs and applications. These obstacles have been overcome by skillfully exploiting the distinctive characteristics of each available tool. Occasionally, initial sketches required revision, while other cases required producing multiple generations of generated images before achieving the desired result. The AI technology phase was challenging as the designer learned the logic of the algorithm, and tried to choose the appropriate prompts.
Research: The project began in response to a creative impulse and inspiration from the Glagolitic script. Thanks to technology, it has been possible to predict the validity of design solutions. While working on the different designs, the designer also conducted historical and visual research into the use of this script over past centuries. Alongside the work on the designs, a phase of experimentation began with different illustration approaches. Illustrations related to this series are often published on social media, to test the reaction to the visual appearance, design, fashion category, and specific inspiration.
Inspiration: The inspiration for this illustration comes from the second letter of the Glagolitic script, known as Buky. This artwork aims to showcase a design inspired by this ancient writing system and its modern use in fashion design. The foundation of this project lies in the timeless elegance of these letters.
Project Duration: The design project based on the Glagolitic script started in January 2024 in Skopje and is still in the development phase. It was a sequel to the previous project from 2017, which focused on the use of Glagolitic letters for pattern creation. The main illustration, part of the Buky series, was created in February 2024. It was used for the homepage of Nikola Eftimov's website.
Operation Flow: The purpose of these illustrations is the presentation of design work, simulation of possible products or sometimes starting points in the realization of specific designs. Some images from this series have already been used for interviews, on a personal website, and also for posts on social media.
Team Members: Nikola Eftimov
Image Credits: Nikola Eftimov