Dragon Year Gift Ambalaža za čaj by Tao Ran is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2024
Dragon Year Gift Ambalaža za čaj
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift Ambalaža za čaj
Poklon za godinu Zmaja je dizajn ambalaže za Pu'er čaj, kreiran kao poklon za kinesku Novu godinu (Praznik proleća). Dizajn se oslanja na zmaja, blagorodnu životinju iz drevne kineske mitologije, i na planinski region Junan, odakle Pu'er čaj potiče. Rukom nacrtan zmaj u kaligrafiji i slikanju tušem kombinovan je sa jednostavnim simbolom zmaja izrađenim pomoću grafičkog softvera. Suzdržana spoljašnja ambalaža kontrastira sa smelim stilom tuša unutrašnje ambalaže. Ručno rađen pamučni papir iz lokalnih etničkih zajednica štampan je sito-štampom, tako da je svaki primerak jedinstven.
The Recognition
About the Гвоздена награда A' Design Award
Dragon Year Gift Ambalaža za čaj је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Dragon Year Gift Ambalaža za čaj буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Dragon Year Gift Ambalaža za čaj заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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