T'aom Ambalaža za voćni sok by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2024
T'aom Ambalaža za voćni sok
Client: Binggrae
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Ambalaža za voćni sok
T'aom je dizajn ambalaže napravljen za brend rashlađenog voćnog soka koji se proizvodi isključivo od prirodnih sastojaka. Logotip brenda koristi znake navoda kao akcenat u boji, a slike svežeg voća pojavljuju se na svim proizvodima da bi se čitavoj liniji proizvoda dao jedinstven izgled. Ambalaža je osmišljena tako da smanji otpad. Traka za zatvaranje zamenjuje aluminijumski poklopac, a eko-etiketa se lako odvaja kada dođe u kontakt sa vodom, što potrošačima olakšava reciklažu. Linija proizvoda T'aom obuhvata flaše soka, kartonska pakovanja soka i sladoled na štapiću sa ukusom voća.
The Recognition
About the Бронзана награда A' Design Award
T'aom Ambalaža za voćni sok је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да T'aom Ambalaža za voćni sok буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. T'aom Ambalaža za voćni sok сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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