Catvas Tabla za Grebanje za Mačke by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Нега кућних љубимаца, играчке, потрепштине и производи за животиње Competition Category.
ГвозденаНега кућних љубимаца· 2024
Catvas Tabla za Grebanje za Mačke
Client: Livelyhood
Гвоздена награда A' Design Award Winner in Нега кућних љубимаца Category
Verified Award Winner
Verify Award Status for #159966The Design
About Catvas Tabla za Grebanje za Mačke
Catvas je novi proizvod za kućne ljubimce koji preobražava grebanje iz destruktivnog ponašanja u kreativan proces. Pruža i ljudima i mačkama mogućnost da zajedno oblikuju svoje životne prostore. Dizajnirani dvoslojni materijal postepeno stvara jedinstveni efekat poput slike tokom mačjeg grebanja. Zamenjene tkaninske ploče za grebanje više nisu samo otpad koji se odbacuje, već deluju kao uspomena koja beleži i čuva tragove mačjinog života na umetničkiji način.
The Recognition
About the Гвоздена награда A' Design Award
Catvas Tabla za Grebanje za Mačke је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Catvas Tabla za Grebanje za Mačke буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Catvas Tabla za Grebanje za Mačke заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
- Dimensions & Packaging
- 300 mm x 430 mm x 370 mm
- Tags
- Cat Painting, Pet Product, Co-creation Across Species
- Production Technology
- Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
- Research
- For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.
For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things. - Inspiration
- From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
- Project Duration
- The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
- Operation Flow
- The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
- Team Members
- Mingye Wang
Xuyang Zhang
Xiaofang Li
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