Parawood Verso Drvena Zidna Umetnost by Sinem Halli

Parawood Verso Drvena Zidna Umetnost by Sinem Halli is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн кућних производа Competition Category.

ГвозденаКућни производи· 2025

Parawood Verso Drvena Zidna Umetnost

by Sinem Halli

Client: NeoDeco

Гвоздена награда A' Design Award Winner in Кућни производи Category

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Verified Award Winner

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Colors

The Design

About Parawood Verso Drvena Zidna Umetnost

Parawood Verso transformiše obnovljeno drvo u umetničke, trodimenzionalne zidne elemente korišćenjem laserskog sečenja visoke preciznosti. Ovaj proces optimizuje upotrebu materijala prenamenom pozitivnih i negativnih drvenih prostora, obezbeđujući nulti otpad. Dizajn bez rama naglašava prirodnu lepotu slojevitog drveta, stvarajući dubinu i pokret. Više od dekoracije, on oličava održiv dizajn, pretvarajući otpad u funkcionalnu, elegantnu umetnost. Može se postaviti horizontalno, vertikalno, ili kombinovati u različitim veličinama za svestrane zidne kompozicije.

The Recognition

About the Гвоздена награда A' Design Award

Parawood Verso Drvena Zidna Umetnost је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Parawood Verso Drvena Zidna Umetnost буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Parawood Verso Drvena Zidna Umetnost заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Parawood Verso Frameless is a sustainable 3D wooden wall art series with layered wood construction and gradient coloring for depth. Unlike traditional framed designs, its frameless structure enhances immersion. What sets it apart is its zero-waste approach - crafted from repurposed offcuts of the Parawood Framed collection. Versatile in display, it can be arranged horizontally, vertically, or in customizable compositions, blending ecological responsibility with artistic innovation.
Dimensions & Packaging: Our product is available in three different sizes:

521 x 356 x 50 mm
686 x 457 x 50 mm
914 x 622 x 50 mm

These dimensions offer flexibility to suit various usage scenarios and spaces.
Tags: wood wall art, sustainable art, parametric art, 3D panel, versatile use, Stained Birch Plywood Layers, abstract wall decor
Production Technology: Parawood Verso Frameless is crafted using high-precision laser cutting, optimizing both positive and negative spaces for zero waste. Stained birch plywood is carefully polished and layered to create depth while preserving natural texture. To enhance sustainability, leftover materials from the Parawood Framed series are repurposed, ensuring efficiency, durability, and refined aesthetics.
Design Challenge: The main challenge was achieving zero-waste production while maintaining artistic integrity and structural stability. Precise laser-cutting was essential to create complementary pieces without disrupting visual harmony. Balancing sustainability with scalable production was another hurdle, as wood grain variations and laser-cutting constraints affected consistency. These challenges were addressed through prototyping, refining cut patterns, and optimizing layering techniques, resulting in a modular, adaptable artwork.
Research: This research focused on sustainable design by maximizing material efficiency and minimizing waste. A prototyping-based approach with laser-cutting technology was used to refine a zero-waste production method. The study analyzed how both positive and negative spaces in wooden sheets could be utilized. No human participants were involved, as the focus was on production optimization. Results confirmed that the method eliminates waste while preserving structural integrity and aesthetics, demonstrating the potential of zero-waste strategies in product design.
Inspiration: Inspired by the organic harmony of nature, Parawood Verso Frameless reflects the structure and movement of leaves. The goal was to translate this natural balance into a sustainable artwork while minimizing material waste. Repurposing surplus wood from the Parawood Framed series, the design merges ecological responsibility with craftsmanship, transforming discarded materials into functional, waste-free art.
Project Duration: The project commenced development in September 2022 in Istanbul, and the first prototype of the series was approved in September 2023. As of May 2024, the current version has been further developed.
Operation Flow: Parawood Verso Frameless is designed for versatility and engagement. Its layered wood structure creates a 3D effect, drawing attention to depth and natural beauty. The frameless design allows flexible display, both horizontally and vertically, or in custom compositions. The smooth, polished surface invites touch, enhancing the connection between the artwork and its surroundings. This design transforms spaces by offering a dynamic and immersive visual experience.
Patents: not registered yet
Team Members: Designer: Sinem Hallı
Project owner: Emrah Somel
Image Credits: Photographer: Erkan Ayan, Parawood series, 2024