Unfolding A Nakagin Story Novinski Poster by Yang Tian is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2025
Unfolding A Nakagin Story Novinski Poster
by Yang Tian
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #162345The Design
About Unfolding A Nakagin Story Novinski Poster
Kako bi ponovo definisao japanski modernitet nakon rata, Kisho Kurokawa, najmlađi član grupe Metabolizam, zamišlja savremeno stanovanje kao pojedinačne ćelije. One se kreću, transformišu, rastu i propadaju, stvarajući novo društvo u kojem ljudi više ne žive u fiksnom prostoru. Unfolding a Nakagin Story koristi novine kao medijum kako bi dokumentovao i proširio ovu metabolističku viziju, kroz otvaranje stvarajući urbanu priču.
The Recognition
About the Гвоздена награда A' Design Award
Unfolding A Nakagin Story Novinski Poster је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Unfolding A Nakagin Story Novinski Poster буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Unfolding A Nakagin Story Novinski Poster заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To re-identify Japan’s Modernity after the war, Kisho Kurokawa, the youngest Metabolism group member, imagines modern housing as individual cells. They move, digest, grow, and decay, informing a new society where people no longer live in a fixed space. Unfolding a Nakagin Story uses the newspaper as a medium to document and expand this Metabolism imagination, through “unfolding” to fabricate an urban story.
- Dimensions & Packaging
- Cover: 8" X 12"
Newspaper: 16" x 24" - Tags
- Nakagin, Metabolism, Heritage, Housing, Urbanism
- Production Technology
- Graphics are done in Photoshop and Illustrator, the architecture is modeled in Rhino with a grasshopper plugin to change patterns and orientation.
- Design Challenge
- How can we capture the concept of Metabolism, where buildings can grow and shrink over time? How should I identify individual differences while the building comprises the same rectangular blocks? These are the two biggest challenges I need to solve. By using newspaper as the medium, one can feel the growth through unfolding the paper. One can also read individual stories despite repeating units by showing the interior information of selected blocks.
- Research
- Focusing on post-war Japanese architecture, Metabolism was the most influential architectural movement from the late 1950s to the early 1970s. Kisha Kurokawa changed the Western design ideology of FORM (ETERNAL) based living style to TIME (CHANGING) based living space. The Nakagin Capsule Tower is an iconic architecture that not only embraces ephemeral but also changes a collective to an individual-oriented living style.
- Inspiration
- To embrace the idea of flexibility and updating, the newspaper is a great medium as a representation tool. Newspaper changes every day with new information and unfolding it to gain new information reinforces the idea of metabolism. By unfolding the project, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid.
- Project Duration
- Duration: 3 months
Location: Boston, MA, USA - Operation Flow
- You could unfold it three times, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid, and 7 capsules have been highlighted to expose the interior activities of an individual with personal information next to it. Individual yet connected, neutral yet different for each capsule. You will experience the beauty of the Nakagin capsule tower after you unfold its stories!
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