Grace Flow Protein Boost Primary Function: Ambalaža za flašu napitka by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2025
Grace Flow Protein Boost Primary Function: Ambalaža za flašu napitka
by Jeff Wu
Бронзана награда A' Design Award Winner in Паковање Category
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The Design
About Grace Flow Protein Boost Primary Function: Ambalaža za flašu napitka
Book Text: Grace Flow Protein Boost je dizajn ambalaže za flašu funkcionalnog napitka sa visokim sadržajem proteina, namenjenog mladim ljubiteljima fitnesa. Tečni protein se može otvoriti i odmah konzumirati, bez potrebe za mešanjem kao kod proteinskog praha. Glavni vizuelni element spaja kineski karakter koji označava „hladno" sa nazivom brenda ispisanim latiničnim slovima, pri čemu ova dva elementa dele zajedničke poteze. Grlić flaše je oblikovan kao drška, a razlike u boji ukazuju na različite ukuse. Flaša je izrađena od PET materijala postupkom duvanja uz istezanje (stretch blow molding), a ceo korpus je omotan metalik termoskupljajućom folijom.
The Recognition
About the Бронзана награда A' Design Award
Grace Flow Protein Boost Primary Function: Ambalaža za flašu napitka је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Grace Flow Protein Boost Primary Function: Ambalaža za flašu napitka буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Grace Flow Protein Boost Primary Function: Ambalaža za flašu napitka сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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