Source of Subtle Waves Primarna funkcija: Ambalaža za žestoko piće by Jie Zhang is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2025
Source of Subtle Waves Primarna funkcija: Ambalaža za žestoko piće
by Jie Zhang
Client: Jie Zhang
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Source of Subtle Waves Primarna funkcija: Ambalaža za žestoko piće
Tekst knjige: Izvor suptilnih talasa je dizajn ambalaže za kineski žestoki alkoholni napitak Baijiu. Flaša u obliku kapi vode simbolizuje transformaciju žita i vode u Baijiu tokom vremena i upućuje na dugotrajan proces destilacije. Flaša je izrađena od keramike pečene u Đingdečenu, u kombinaciji sa pozlaćenim metalom, čime se stvara kontrast između snage i nežnosti. Reljefne dekoracije nanesene na visokoj temperaturi daju površini trodimenzionalnu teksturu. Zatvarač je inspirisan drevnim učenjačkim pokrivalima za glavu. Šira srednja sekcija i uži krajevi čine flašu lakom za držanje i sipanje.
The Recognition
About the Бронзана награда A' Design Award
Source of Subtle Waves Primarna funkcija: Ambalaža za žestoko piće је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Source of Subtle Waves Primarna funkcija: Ambalaža za žestoko piće буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Source of Subtle Waves Primarna funkcija: Ambalaža za žestoko piće сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
- Dimensions & Packaging
- product dimensions, 110 mm x 110 mm x 250 mm
- Tags
- Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
- Production Technology
- This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
- Design Challenge
- The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
- Research
- The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
- Inspiration
- This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
- Project Duration
- This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
- Operation Flow
- The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience. - Team Members
- Zhang Jie
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