Foogo Dizajn ambalaže by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2025
Foogo Dizajn ambalaže
by Jiwon Jung
Client: Hongik University
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #167596The Design
About Foogo Dizajn ambalaže
Foogo je koncept ambalaže inspirisan korejskim kamionima sa hranom, ističući originalnost, mobilnost i dizajn prilagođen korisniku. Oblikovan kao mini kamion sa hranom, odstupa od konvencionalne kutijaste ambalaže kako bi odražavao duh korejske ulične hrane. Uključujući različite tipove vozila—karavane, kombije i prikolice—hvata dinamičan šarm autentične korejske hrane. Odvojiva ručka dodaje prenosivost i lakoću upotrebe. Spajajući tradicionalne elemente sa modernom prezentacijom, Foogo nudi impresivno vizuelno iskustvo i deluje kao kulturni most, prenoseći priču i emociju korejske hrane.
The Recognition
About the Гвоздена награда A' Design Award
Foogo Dizajn ambalaže је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Foogo Dizajn ambalaže буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Foogo Dizajn ambalaže заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
- Dimensions & Packaging
- Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm - Tags
- Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
- Production Technology
- Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
- Design Challenge
- The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
- Research
- This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
- Inspiration
- While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
- Project Duration
- The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
- Operation Flow
- Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director : Jiwon Jung
- Image Credits
- This work is all original images not copyrighted.
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