Pass Train Poklon Paket Želja by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2025
Pass Train Poklon Paket Želja
by Jiwon Jung
Client: Hongik University
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #167598The Design
About Pass Train Poklon Paket Želja
Pass Train je strukturalni dizajn pakovanja inspirisan vozovima, koji simbolizuje istrajnost i napredak. Paket Lokomotiva (Potpisni Paket) ima podignut dimnjak, izražavajući snagu i ambiciju. Paket Putnički Vagon produžava motiv voza, dodajući ritam i kontinuitet. Paket Terminala, u crnoj boji, označava konačnu destinaciju i postignuti cilj. Dvospratni Potpisni Paket dopunjuje set kao premium kutija koja slavi uspeh. Zajedno, ove komponente stvaraju narativno poklon iskustvo koje oličava kako putovanje tako i postignuće.
The Recognition
About the Гвоздена награда A' Design Award
Pass Train Poklon Paket Želja је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Pass Train Poklon Paket Želja буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Pass Train Poklon Paket Želja заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
- Dimensions & Packaging
- Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm - Tags
- Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
- Production Technology
- The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
- Design Challenge
- The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
- Research
- This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
- Inspiration
- In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
- Project Duration
- The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
- Operation Flow
- The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director : Jiwon Jung
- Image Credits
- This work is all original images not copyrighted.
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