Heritage Spark Alatka za dizajn mišljenja by Liang Hou

Heritage Spark Alatka za dizajn mišljenja by Liang Hou is a highly esteemed winner of the very prestigious 2025 Гвоздена награда A' Design Award in Дизајн образовања, наставних средстава и садржаја за обуку Competition Category.

ГвозденаОбразовање· 2025

Heritage Spark Alatka za dizajn mišljenja

by Liang Hou

Client: Zhejiang University

Гвоздена награда A' Design Award Winner in Образовање Category

22,874

Verified Award Winner

Verify Award Status for #170646

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heritage Spark Alatka za dizajn mišljenja

Heritage Spark je nastavna alatka za rad u oblasti dizajna zasnovanog na nematerijalnom kulturnom nasleđu. Alatka sadrži tri seta kartica. Kartice nasleđa predstavljaju deset oblika nematerijalnog kulturnog nasleđa radi brzog razumevanja. Kartice likova omogućavaju proučavanje svakog oblika nasleđa iz različitih uloga. Tehnološke kartice predlažu tehničke opcije koje mogu inspirisati nove ideje. Dva platna za razmišljanje, jedno lično i jedno timsko, podržavaju zajednički rad. Kartice su digitalno štampane na kunstdruk papiru i isečene alatom za isecanje. Heritage Spark je namenjen studentima bez prethodnog znanja o ovoj temi.

The Recognition

About the Гвоздена награда A' Design Award

Heritage Spark Alatka za dizajn mišljenja је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Heritage Spark Alatka za dizajn mišljenja буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Heritage Spark Alatka za dizajn mišljenja заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging: The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags: ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology: The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge: The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research: Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration: In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration: The project started in Hangzhou, China, in January 2024.
Operation Flow: The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members: Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits: The above material comes from our own team.