House of Smaragd Adventska kutija by Rilind Hoxha and Haris Murich

House of Smaragd Adventska kutija by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Бронзана награда A' Design Award in Дизајн поклон производа Competition Category.

БронзанаПоклони· 2025

House of Smaragd Adventska kutija

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Бронзана награда A' Design Award Winner in Поклони Category

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Colors

The Design

About House of Smaragd Adventska kutija

House of Smaragd adventski kalendar je strukturirana kutija za odbrojavanje napravljena od ekološkog papira i održivih materijala, dizajnirana za višekratnu upotrebu. Sadrži četiri pojedinačno upakovana komada nakita, svaki obezbeđen u odvojenim pregradama. Pakovanje je reciklabilno i višekratno upotrebljivo, smanjujući uticaj na životnu sredinu. Dizajn kutije omogućava kontrolisan pristup svakoj pregradi, održavajući element iznenađenja dok istovremeno štiti artikle.

The Recognition

About the Бронзана награда A' Design Award

House of Smaragd Adventska kutija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да House of Smaragd Adventska kutija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. House of Smaragd Adventska kutija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov