Сребрна Паковање · 2026
Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće
by Wen Liu
- Сребрна награда A' Design Award 2026 in Паковање
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 22,837
- Verification code 47939B6463 · Verify this award
Colors
About Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće
Zhang Gong Lao Jiu 1975 je ambalaža dizajnirana za kinesko alkoholno piće. Celokupna forma inspirisana je stogodišnjim stablima bagrema koja rastu na zemljištu destilerije. Spoljašnja kutija izrađena je od ekološki prihvatljive celuloze, a tekstura kore drveta formirana je reljefnim utiskivanjem umesto štampe mastilom. Boca je pečena sa kineskom belom glazurom, a transformacija u peći stvara prirodne šare na pojedinim delovima. Površina boce podseća na istrošenu teksturu starih fermentacionih jama. Ambalaža ima dimenzije 125 x 125 x 290 milimetara.
About the Сребрна награда A' Design Award
Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Zhang Gong Lao Jiu 1975 Ambalaža za alkoholno piće је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Press Kit
- Unique Properties
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- Dimensions & Packaging
- 125mm*125mm*290mm
- Tags
- Natural, Unadorned Simplicity
- Production Technology
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- Design Challenge
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
