Сребрна Паковање · 2026
Fenjiu Jujiang Lingqiong Ambalaža za alkoholna pića
by Wen Liu
- Сребрна награда A' Design Award 2026 in Паковање
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 22,037
- Verification code CA1B1BC737 · Verify this award
Colors
About Fenjiu Jujiang Lingqiong Ambalaža za alkoholna pića
Fenjiu Jujiang Lingqiong je dizajn ambalaže za kineski baijiu, tradicionalno žestoko piće. Spoljašnji poklopac u obliku planine podseća na planine Luliang, mesto rođenja brenda, i može se podići kako bi se došlo do boce unutra. Boca ima uzan grlić i zašiljeno dno, oblik koji se koristio u proizvodnji kineskog baijiua pre oko šest hiljada godina. Boca je ručno oblikovana od keramike i završena glazurom sa efektom dragog kamena. Spoljašnja ambalaža koristi platinasti kristal i visokotemperaturno bojenje metala. Skulpturalna forma omogućava posmatranje sa svih strana.
About the Сребрна награда A' Design Award
Fenjiu Jujiang Lingqiong Ambalaža za alkoholna pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Fenjiu Jujiang Lingqiong Ambalaža za alkoholna pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Fenjiu Jujiang Lingqiong Ambalaža za alkoholna pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Press Kit
- Unique Properties
- This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
- Dimensions & Packaging
- 200mmx210mmx480mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
- Design Challenge
- During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
