Congtai Huofenzi Ambalaža za baiđou by Wen Liu is a highly esteemed winner of the very prestigious 2026 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2026
Congtai Huofenzi Ambalaža za baiđou
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Златна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #173414The Design
About Congtai Huofenzi Ambalaža za baiđou
Congtai Huofenzi je dizajn ambalaže za kinesko žestoko piće baiđou namenjeno mladim potrošačima. Vizuelni koncept zasnovan je na kretanju vode i aktivnoj prirodi molekula alkohola, izraženoj kroz centralni motiv nazvan Oko vitalnosti. Boca nosi dinamičnu reljefnu teksturu i amblem brenda umetnut na smolnu pločicu. Konturno udubljenje u središtu boce omogućava udoban hvat. Spoljna kutija obložena je papirom sa teksturom drveta, dok slojeviti specijalni papiri formiraju talasasti obrazac koji podseća na planine i reke.
The Recognition
About the Златна награда A' Design Award
Congtai Huofenzi Ambalaža za baiđou је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Congtai Huofenzi Ambalaža za baiđou буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Congtai Huofenzi Ambalaža za baiđou ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
