Congtai Huofenzi V10 Ambalaža za flašu žestokog pića by Wen Liu is a highly esteemed winner of the very prestigious 2026 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2026
Congtai Huofenzi V10 Ambalaža za flašu žestokog pića
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Златна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #173419The Design
About Congtai Huofenzi V10 Ambalaža za flašu žestokog pića
Congtai Huofenzi V10 je dizajn ambalaže za premijum baijiu i predstavlja prvo izdanje sa temom zodijaka u seriji Huofenzi V. Ilustracija na flaši prikazuje zmiju koju privlači aroma Congtai baijiua, koja dolazi izdaleka i preobražava se nakon što ga popije. Zmija se savija u oblik slova V koji se stapa sa logotipom serije. Motivi molekula i kvasca, pirinač i tradicionalni ornamenti utkani su u telo zmije. Ilustracija se nanosi na staklenu flašu postupkom pečenja dekala. Dimenzije flaše su 105 x 105 x 308 milimetara.
The Recognition
About the Златна награда A' Design Award
Congtai Huofenzi V10 Ambalaža za flašu žestokog pića је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Congtai Huofenzi V10 Ambalaža za flašu žestokog pića буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Congtai Huofenzi V10 Ambalaža za flašu žestokog pića ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Team Members
- Wen Liu
Rui Zhou
Zhuowei Zhang
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