Squirll Aplikacija za lične finansije by Maria Borysova

Squirll Aplikacija za lične finansije by Maria Borysova is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн дигиталних производа Competition Category.

ГвозденаДигитални производ· 2026

Squirll Aplikacija za lične finansije

by Maria Borysova

Client: Maria Borysova

Гвоздена награда A' Design Award Winner in Дигитални производ Category

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The Design

About Squirll Aplikacija za lične finansije

Squirll je aplikacija za lične finansije dizajnirana za mobilnu i veb upotrebu. Squirll omogućava korisnicima da prate potrošnju, postavljaju ciljeve i prate svoj napredak ka finansijskim ciljevima. Računi se evidentiraju kamerom ili ručnim unosom, a prepoznavanje slika pretvara štampane račune u digitalne zapise sa automatskom kategorizacijom. Obrada prirodnog jezika podržava čet-bota koji odgovara na pitanja o potrošnji svakodnevnim jezikom i ističe trendove i mogućnosti za uštedu. Interfejs koristi minimalističku tamnu temu sa grafikonima visokog kontrasta.

The Recognition

About the Гвоздена награда A' Design Award

Squirll Aplikacija za lične finansije је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Squirll Aplikacija za lične finansije буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Squirll Aplikacija za lične finansije заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Application that allows users to track their spending, set smart goals, optimise their spending using AI powered chatbot. Users can surface the insights related to their spending patterns, smart saving opportunities and see how they progress towards their targets. Receipt tracking allows users to see spending on category and item levels, allowing granular analytics and personalised offerings.
Dimensions & Packaging: A mobile and web application were designed and developed for this project to cater to the needs of different user groups, ensuring accessibility, intuitive navigation, and seamless performance across platforms.
Tags: Product Design, Digital Design, Mobile Application, Web Application, Finance, AI
Production Technology: The app uses the leading AI technologies such as image recognition and natural language processing. Image recognition enables accurate receipt scanning and automatic categorization of expenses, reducing manual input and improving data accuracy. Natural language processing powers the interactive assistant, allowing users to ask questions about their spending, receive personalized insights, and set financial goals using everyday language.
Design Challenge: The challenge was to design an experience that empowers users to quickly analyze spending and make optimal financial decisions using AI. We addressed this by introducing smart summaries, clean visualizations, and a conversational chatbot that simplifies complex data.

This integrated AI assistant serves as both a guide and a dynamic reporting tool, monitoring spending to highlight unusual activity and savings opportunities in real time. By translating technical analysis into actionable, plain language insights, the chatbot reduces the mental burden of money management and supports more informed decision making.
Research: We conducted research to address the stress and confusion many adults face in everyday money management. Through interviews, market research, and usability tests, we uncovered key challenges like information overload, inconsistent saving habits, and emotional fatigue around finances. Insights revealed a strong need for intuitive, personalized tools that ease decision making and build confidence over time. These findings shaped Squirll’s conversational design, smart nudges, and emotionally aware feedback.
Inspiration: This design was inspired by premium applications that prioritize both elegance and functionality combining a sleek, minimal dark theme with intuitive navigation. Every detail, from the high-contrast charts to the contextual AI chatbot responses, is crafted to make financial management not just smarter, but genuinely enjoyable. The dark theme makes the interface feel sleek while helping key numbers and charts stand out.
Project Duration: The project was designed in London and went live in 2025.
Operation Flow: Users log their receipts using camera or manual entry, the system analyzes and transforms print receipts into digital. Using AI, the system provides insights about trends and spending patterns for the individual user, highlighting potential tax refunds, expiring warranties, and opportunities to optimize future purchases.
Team Members: Designer: Maria Borysova