Si Shengsheng Set magneta za poklon — аутор Peng Gao, Mian Wu and Yixuan Wu

Дизајн Si Shengsheng Set magneta za poklon аутора Peng Gao, Mian Wu and Yixuan Wu је високо цењени добитник веома престижне награде 2026 Гвоздена награда A' Design Award у категорији такмичења Дизајн поклон производа.

ГвозденаПоклони· 2026

Si Shengsheng Set magneta za poklon

аутор: Peng Gao, Mian Wu and Yixuan Wu

Клијент: The China Media Group Spring Festival Gala

Добитник награде Гвоздена награда A' Design Award у категорији Поклони

4,207

Верификовани добитник награде

Верификујте статус награде за #174634

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Si Shengsheng Set magneta za poklon

Si Šengšeng je set magneta za poklon kreiran povodom kineskog Prolećnog festivala i Godine zmije. Set sadrži četiri magneta za frižider, a svaki od njih nosi poseban blagoslov, poput sreće, bogatstva i radosti dobre hrane. U kineskoj kulturi zmija predstavlja obnovu i kontinuitet kroz svoje prirodne cikluse hibernacije i presvlačenja. Dizajn spaja zmiju sa žuijem (ruyi), tradicionalnim simbolom dobre sreće, pretvarajući stvorenje koje izaziva strah u prijateljsku maskotu. Magneti se mogu postaviti na bilo koju magnetnu površinu i slobodno rasporediti.

Признање

О награди Гвоздена награда A' Design Award

Si Shengsheng Set magneta za poklon је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Si Shengsheng Set magneta za poklon буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Si Shengsheng Set magneta za poklon заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Димензије и паковање: 250*250*30
Ознаке: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Технологија производње: CNC,Stamping manufacturing, Epoxy resin coating
Дизајнерски изазов: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Истраживање: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Инспирација: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Трајање пројекта: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Ток рада: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Чланови тима: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Заслуге за фотографије: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025