Greentown Begonia Unutrašnji dizajn izložbenog centra by Serendipper is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
БронзанаЕнтеријер· 2026
Greentown Begonia Unutrašnji dizajn izložbenog centra
by Serendipper
Client: Serendipper
Бронзана награда A' Design Award Winner in Ентеријер Category
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- Verified Award Winner
- Verify Award Status for #177707
The Design
About Greentown Begonia Unutrašnji dizajn izložbenog centra
Greentown Begonia je unutrašnji dizajn izložbenog centra u Džengdžou, u Kini. Projekat obuhvata oko 2.500 kvadratnih metara. Tema je cvetanje begonije, inspirisana istorijskom ličnošću okruga Guanhutun. Furnir od orahovog drveta daje topao ton, dok glazirano staklo, kamen i nerđajući čelik sa imitacijom bakra dodaju teksturu. Podovi od crnog i belog mermera podržavaju vintidž atmosferu. Begonija crvena, paunovo zelena i zlatna boja čine slojevitu paletu. Funkcionalne zone obuhvataju prostore za izlaganje umetnosti, prostore za sastanke i prostore za razgledanje.
The Recognition
About the Бронзана награда A' Design Award
Greentown Begonia Unutrašnji dizajn izložbenog centra је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Greentown Begonia Unutrašnji dizajn izložbenog centra буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Greentown Begonia Unutrašnji dizajn izložbenog centra сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
- Dimensions & Packaging
- The project covers an area of approximately 2,500 square meters.
- Tags
- Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
- Production Technology
- The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
- Design Challenge
- During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
- Research
- Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
- Inspiration
- Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
- Project Duration
- This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
- Operation Flow
- The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
- Team Members
- Lei Dong, Liyuan Zhang, Qi Li
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