Songfengruo Ancient Tree Pakovanje za crni čaj by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2026
Songfengruo Ancient Tree Pakovanje za crni čaj
Client: Songfengruo
Бронзана награда A' Design Award Winner in Паковање Category
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About Songfengruo Ancient Tree Pakovanje za crni čaj
Songfengruo Ancient Tree je poklon-kutija dizajnirana za premijum crni čaj. Spoljašnja kutija ima dimenzije 240 mm x 60 mm x 240 mm i sadrži tri male fioke, svaku dimenzija 65 mm x 40 mm x 150 mm. Za brend je kreiran simbol borove iglice, koji se ponavlja kao mozaički šablon na fiokama. Bezbojna reljefna štampa daje dubinu ravnom papiru. Uredno raspoređene fioke podsećaju na kineski sklopivi paravan. Tamnobraon tonovi i papir sa vlaknima čaja i teksturom izražavaju težnju brenda ka prirodi, zdravlju i kvalitetu.
The Recognition
About the Бронзана награда A' Design Award
Songfengruo Ancient Tree Pakovanje za crni čaj је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Songfengruo Ancient Tree Pakovanje za crni čaj буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Songfengruo Ancient Tree Pakovanje za crni čaj сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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