Adw Works Exhibition Brendiranje događaja by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2026
Adw Works Exhibition Brendiranje događaja
Client: Asia Design Week (ADW)
Бронзана награда A' Design Award Winner in Графика Category
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About Adw Works Exhibition Brendiranje događaja
Adw Works Exhibition je program brendiranja događaja kreiran za Aziju nedelju dizajna (Asia Design Week) kao istaknuta sekcija Hebei međunarodne nedelje industrijskog dizajna u Sjonganu, Kina. Identitet slojevito kombinuje blokove boja, tipografiju i grafičke preklope kako bi formirao visoko zasićena komplementarna polja koja simbolizuju kulturnu raznolikost, dok prelazne gradijentne zone sugerišu integraciju. Geometrijska kompozicija balansira racionalnu strukturu i emocionalni izraz. Primene uključuju banere dimenzija 3 puta 5 metara, plakate od 70 puta 100 centimetara i nekoliko radnih propusnica.
The Recognition
About the Бронзана награда A' Design Award
Adw Works Exhibition Brendiranje događaja је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Adw Works Exhibition Brendiranje događaja буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Adw Works Exhibition Brendiranje događaja сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
- Dimensions & Packaging
- The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
- Tags
- Visual Design, Event Design, Material Design, Poster Design
- Production Technology
- The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
- Design Challenge
- The biggest challenge of this project is printing-related issues.
- Research
- In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
- Inspiration
- This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
- Project Duration
- The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
- Operation Flow
- This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
- Team Members
- Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo
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