Texts From Graphics Knjiga by Reset Co. is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
ГвозденаШтампа· 2020
Texts From Graphics Knjiga
by Reset Co.
Client: Reset Co.
Гвоздена награда A' Design Award Winner in Штампа Category
Verified Award Winner
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About Texts From Graphics Knjiga
Texts From Graphics je knjiga eseja koje su napisali profesori grafičkog dizajna sa jednog univerzitetskog programa u Meksiku. Eseji izražavaju ideje i razmišljanja o dizajnu. Razvijen je ikonografski sistem kako bi se pojednostavili složeni koncepti obrađeni u tekstovima, a set ikona menja se sa svakim poglavljem. Hijerarhija, izbor tipografije i kompozicija ističu glavne poruke i doprinose lakšem čitanju. Knjiga je štampana crno-belo na bezdrvnom papiru, šivena po tabacima i ukoričena tvrdim koricama završenim lakom, čime se zadržavaju niski troškovi proizvodnje uz istovremeno obezbeđivanje trajnosti.
The Recognition
About the Гвоздена награда A' Design Award
Texts From Graphics Knjiga је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Texts From Graphics Knjiga буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Texts From Graphics Knjiga заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.
The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.
The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading. - Dimensions & Packaging
- The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book. - Tags
- Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
- Production Technology
- The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
- Design Challenge
- The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
- Research
- The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
- Inspiration
- The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
- Project Duration
- The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
- Operation Flow
- The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
- Team Members
- Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza - Image Credits
- Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018
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