Butterfly Sedište za avion by James Lee is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн возила, мобилности и транспорта Competition Category.

СребрнаВозила· 2020

Butterfly Sedište za avion

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Сребрна награда A' Design Award Winner in Возила Category

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Colors

The Design

About Butterfly Sedište za avion

Butterfly je fleksibilan sistem sedišta za avione koji omogućava transformaciju između sedišta premijum ekonomske klase i biznis klase sa ravnim ležajem. Svaki Butterfly apartman sadrži dva sedišta na naginjanje raspoređena naizmenično jedno u odnosu na drugo, a oba sedišta zajedno se prodaju kao premijum ekonomska klasa. Kabinsko osoblje može da preokrene sedište pored prozora kako bi formiralo bočni kauč, stvarajući apartman biznis klase za jednog putnika. Preokretanjem i sedišta do prolaza nastaje velika ravna površina za spavanje. Sistem omogućava operaterima da prilagode kabinu promenljivoj potražnji i efikasno iskoriste podni prostor.

The Recognition

About the Сребрна награда A' Design Award

Butterfly Sedište za avion је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Butterfly Sedište za avion буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Butterfly Sedište za avion је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne