Songhua River Rice Паковање Риже by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Songhua River Rice Паковање Риже
Client: Sourceage
Сребрна награда A' Design Award Winner in Паковање Category
- 40,601
- Verified Award Winner
- Verify Award Status for #89941
The Design
About Songhua River Rice Паковање Риже
Сонгхуа Ривер Рице, је производ врхунског пиринча у оквиру СОУРЦЕАГЕ Фоод Гроуп. Како се приближава традиционални кинески фестивал - пролећни фестивал, они дизајнирају прекрасно упаковани производ од пиринча као поклон купцима поклона пролећног фестивала, тако да целокупни дизајн треба да одјекује празничном атмосфером пролећног фестивала, истичући традиционалне кинеске културне елементе и добро значење.
The Recognition
About the Сребрна награда A' Design Award
Songhua River Rice Паковање Риже је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Songhua River Rice Паковање Риже буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Songhua River Rice Паковање Риже је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensions & Packaging
- Width 210mm x Depth 40mm x Height 160mm
- Tags
- Package，China，Rice，Food，Festival，Cultural
- Production Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Design Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Project Duration
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Operation Flow
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Patents
- Copyrights belong to 33 and branding, 2019.
- Team Members
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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