Xin You Ran Baijiu Primarna funkcija: Ambalaža za žestoka pića by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Xin You Ran Baijiu Primarna funkcija: Ambalaža za žestoka pića
Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
Сребрна награда A' Design Award Winner in Паковање Category
- 29,798
- Verified Award Winner
- Verify Award Status for #89952
The Design
About Xin You Ran Baijiu Primarna funkcija: Ambalaža za žestoka pića
Xin You Ran Baijiu je dizajn ambalaže za kinesko žestoko piće izdato povodom zodijačke godine. Glavna vizuelna slika kombinuje kinesku kaligrafiju sa pejzažnim slikarstvom. Smeli obrisi kaligrafije spajaju se sa prostornom dubinom i finim detaljima slike, tako da se ove dve umetničke forme čitaju kao jedna slika. Tema je Hai, znak svinje u kineskom zodijaku. Papir, keramika i drvo koriste se zajedno kako bi izrazili kineski kulturni karakter. Kutija ima dužinu od 180 mm, širinu od 150 mm i visinu od 320 mm.
The Recognition
About the Сребрна награда A' Design Award
Xin You Ran Baijiu Primarna funkcija: Ambalaža za žestoka pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Xin You Ran Baijiu Primarna funkcija: Ambalaža za žestoka pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Xin You Ran Baijiu Primarna funkcija: Ambalaža za žestoka pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Team Members
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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