Dowell Insight Prodajni centar by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2020
Dowell Insight Prodajni centar
by Yi Tonghua
Client: Zest Art
Сребрна награда A' Design Award Winner in Ентеријер Category
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The Design
About Dowell Insight Prodajni centar
Dowell Insight je prodajni centar koji spaja klasičan britanski stil sa modernim dizajnom pod temom Popodnevni čaj u Kensingtonu. Fasada od crvene cigle inspirisana je britanskim zgradama od crvene cigle, dok unutrašnjost ukrašavaju meki elementi enterijera u istoj boji. Simetrični hol koristi raspoređene svetlosne matrice kako bi ocrtao lik Unije zastave. Lučna pregrada odvaja zonu za pregovore, gde crvene stolice, crna sofa i zlatni čajni sto formiraju opuštajući prostor za razgovor. Projekat obuhvata 1300 kvadratnih metara.
The Recognition
About the Сребрна награда A' Design Award
Dowell Insight Prodajni centar је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Dowell Insight Prodajni centar буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Dowell Insight Prodajni centar је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
- Dimensions & Packaging
- Project Area: 1300 square meters
- Tags
- Zest Art, Yi Tonghua, Dowell Insight, classical British style
- Production Technology
- The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
- Design Challenge
- In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
- Research
- Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
- Inspiration
- Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
- Project Duration
- Project Area: Guiyang, China
Completion Date: March,2019 - Operation Flow
- The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
- Team Members
- Yi Tonghua
- Image Credits
- Photography: MENDO WONG
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