Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2020
Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra
by Yi Tonghua
Client: Zest Art
Сребрна награда A' Design Award Winner in Ентеријер Category
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The Design
About Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra
Tong Yueli je prodajni centar dizajniran sa temom iz bajke. Enterijer se prostire na 308 kvadratnih metara i poziva posetioce da posmatraju prostor iz perspektive dece. U predvorju se koriste svetle boje za snažan vizuelni efekat. Pozadinski zid od papirnih skulptura prikazuje drveće, travu, cveće i jelene, stvarajući atmosferu začarane šume. Skrivene svetlosne trake daju toplo žuto svetlo, a šarene lopte su postavljene iznad glave. Dizajn spaja maštu dece sa iskustvom odraslih i podstiče razmišljanje o odrastanju.
The Recognition
About the Сребрна награда A' Design Award
Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Tong Yueli Primarna funkcija: Dizajn enterijera prodajnog centra је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
- Dimensions & Packaging
- Project Area: 308 square meters
- Tags
- Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
- Production Technology
- The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
- Design Challenge
- Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
- Research
- As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
- Inspiration
- The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
- Project Duration
- Location: Zhongshan, Guangdong, China
Completion Date: Sep, 2019 - Operation Flow
- The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
- Team Members
- Yi Tonghua
- Image Credits
- Photography: Shixiang Wanhe & Zest Art
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