Macy’s Website Interfejs veb-sajta by Willy Lai and Dave Torres

Macy’s Website Interfejs veb-sajta by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн интерфејса, интеракције и корисничког искуства Competition Category.

СребрнаИнтерфејс· 2020

Macy’s Website Interfejs veb-sajta

by Willy Lai and Dave Torres

Client: Macy's

Сребрна награда A' Design Award Winner in Интерфејс Category

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The Design

About Macy’s Website Interfejs veb-sajta

Veb-sajt kompanije Macy's je onlajn maloprodajni interfejs koji omogućava kupcima da pregledaju i kupuju proizvode koje nudi Macy's. Veb-sajt je redizajniran kao odgovor na povratne informacije kupaca, što je rezultiralo čistim i jednostavnim rasporedom inspirisanim modnim medijima i potrošačkim tehnološkim proizvodima. Responzivne veb-tehnologije omogućavaju pristup putem laptop računara, tableta i pametnih telefona. Rad su vodila opsežna istraživanja, uključujući ankete korisnika, intervjue, A/B testiranje i testiranje upotrebljivosti. Jednostavnija struktura pojednostavljuje proces kupovine i poboljšava angažovanost korisnika.

The Recognition

About the Сребрна награда A' Design Award

Macy’s Website Interfejs veb-sajta је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Macy’s Website Interfejs veb-sajta буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Macy’s Website Interfejs veb-sajta је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.