Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupovinu by Willy Lai and Dave Torres

Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupovinu by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн мобилних технологија, апликација и софтвера Competition Category.

СребрнаМобилни· 2020

Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupovinu

by Willy Lai and Dave Torres

Client: Macy's

Сребрна награда A' Design Award Winner in Мобилни Category

25,706

Verified Award Winner

Verify Award Status for #94021

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupovinu

Tekst knjige: Macy's App je mobilna aplikacija za kupovinu koja je redizajnirana 2019. godine za Android i iOS uređaje. Aplikacija omogućava korisnicima da pregledaju i kupuju modne proizvode, kozmetiku i proizvode za dom putem pametnog telefona ili tableta. Raspored je čist i jednostavan, a vizuelnu inspiraciju crpi iz modnih medija i potrošačkih tehnoloških proizvoda. Alati zasnovani na kameri podržavaju skeniranje i plaćanje, a funkcije proširene stvarnosti omogućavaju korisnicima da pregledaju proizvode pre kupovine. Redizajn je zasnovan na opsežnom istraživanju korisnika i na povratnim informacijama kupaca, a angažovanje korisnika se povećalo nakon lansiranja.

The Recognition

About the Сребрна награда A' Design Award

Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupovinu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupovinu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupovinu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.