Jane Ambalaža za preklopivi telefon by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2020
Jane Ambalaža za preklopivi telefon
by RRD Lab 2064
Client: RRD Lab 2064
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #97041The Design
About Jane Ambalaža za preklopivi telefon
Jane je dizajn ambalaže za preklopivi mobilni telefon. Dizajn se poziva na bambusove i drvene trake, drevni kineski oblik knjige, i koristi tradicionalne kineske oblike pisma. Kutija je u potpunosti izrađena od specijalne hartije sa teksturom drveta i tekstila, bez plastike ili drugih materijala. Korisničko uputstvo omotava spoljnu površinu i pričvršćeno je magnetima. Uputstvo se može odvojiti i uviti u rolu. Kutija se otvara pomoću jezička, a proizvodi unutar nje su raspoređeni u odvojenim slojevima. Dimenzije ambalaže su 198 x 192 x 47 milimetara.
The Recognition
About the Бронзана награда A' Design Award
Jane Ambalaža za preklopivi telefon је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Jane Ambalaža za preklopivi telefon буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Jane Ambalaža za preklopivi telefon сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
- Dimensions & Packaging
- Size 198*192*47 mm
- Tags
- Special paper, Magnets, Non-plastic
- Production Technology
- The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
- Design Challenge
- Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
- Research
- Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
- Inspiration
- Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
- Project Duration
- The project started in July 2019 in China and finished in December 2019
- Operation Flow
- Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
- Patents
- Copyrights belong to RR Donnelley, 2020
- Team Members
- Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian - Image Credits
- RRD Lab 2064
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