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Holystone Recruitment Идентитет Бренда by Triangler Co., Ltd.

Holystone Recruitment Идентитет Бренда by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


БронзанаГрафика· 2020

Holystone Recruitment Идентитет Бренда

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

Бронзана награда A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #97053

Colors

The Design

About Holystone Recruitment Идентитет Бренда

Холистоне је добављач електронских компоненти већ 40 година. Елементи квадратног шипа су креирани коришћењем њихових производа и вредности, који помажу Холистонеу да покаже своју снагу и јединствену технологију дипломцима. Напори у вези са брендирањем обухватају дизајн логотипа, постера, кошуља, докумената, украса за штандове, памфлета и поклона, све са циљем да се створи јака привлачност. Ликови са широм отвореним, великим очима симболизују потрагу за потенцијалним члановима, поредећи регрутовање талентованих појединаца са истраживањем морских дубина.

The Recognition

About the Бронзана награда A' Design Award

Holystone Recruitment Идентитет Бренда је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Holystone Recruitment Идентитет Бренда буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Holystone Recruitment Идентитет Бренда сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging
Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags
brand identity, event identity, recruitment visual, visual communication
Production Technology
Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge
The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research
The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration
Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration
The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow
This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members
Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits
PHOTO:Chi-Yao Tang

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