Beyond the Blue Buka by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

SileveraKgatiso· 2020

Beyond the Blue Buka

by Sung ho Nam

Client: Cosmo-Sloth

Moputso oa Silevera oa A' Design Award Winner in Kgatiso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Buka

Beyond the Blue ke buka e mabapi le mathata a tikoloho a amanang le leoatle. Khaolo e 'ngoe le e 'ngoe e hlahisoa ke tšoaeo e ikhethang ea mmala e bontšang sefahleho se fapaneng sa leoatle. Tšoaeo e tala e emela moru o phetseng hantle oa leoatle, athe tšoaeo e khubelu e bua ka leoatle le fifetseng ka lebaka la mali a leruarua. Mmala o sebelisoa e le tsela e bonolo le e akaretsang ea ho hlalosetsa babali ba lilemo tsohle lihlooho tse rarahaneng tsa tikoloho. Buka e lekana 187 mm ka 245 mm 'me e na le maqephe a 90. Khatiso e sebelisa enke ea oli ea linaoa tsa soya pampiring e nang le boima ba 100 g e sa benyeng, 'me tlamo ea khoele e fokotsa tšebeliso ea sekhomaretsi.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Beyond the Blue Buka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Beyond the Blue Buka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Beyond the Blue Buka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam