Future of the Digitally Society Mosebetsi wa Sehlooho: Application ya Mohala by Idean Singapore is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere Competition Category.
BoronseMohala· 2020
Future of the Digitally Society Mosebetsi wa Sehlooho: Application ya Mohala
Client: National Library Board, Singapore
Moputso oa Boronse oa A' Design Award Winner in Mohala Category
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About Future of the Digitally Society Mosebetsi wa Sehlooho: Application ya Mohala
Sengoloa sa Buka: Bokamoso ba Sechaba sa Dijithale ke application ya mohala e entsoeng bakeng sa tshebeletso ya laeborari ya sechaba. Application ena e kopanya ho fumana, ho batla, ho arolelana le litlhahiso tse ikemetseng ka bo tsona sebakeng se le seng sa ts'ebediso. Ts'ebeliso ya augmented reality mapping le li-Bluetooth beacons tse sebelisang matla a manyenyane li thusa basebedisi ho fumana libuka, ho fumana melaetsa e amanang le boemo ba bona le ho fumana thuso ka hare ho makala a laeborari. Libuka li ka adimoloa ka ho hlahloba barcode, tsa bolokoa liaparong tsa botho tsa botho kapa tsa beoloa bakeng sa ho lata leng le leng la makala. Moralo ona o hokahanya laeborari ya 'nete le litsela tsa dijithale ka boiphihlelo bo tsoelang pele.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Future of the Digitally Society Mosebetsi wa Sehlooho: Application ya Mohala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Future of the Digitally Society Mosebetsi wa Sehlooho: Application ya Mohala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Future of the Digitally Society Mosebetsi wa Sehlooho: Application ya Mohala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance - Dimensions & Packaging
- 143.6mm x 70.9mm
- Tags
- interactive, seamless journey, digital, customer experience, experience design
- Production Technology
- The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user. - Design Challenge
- Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily. - Research
- The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.
Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.
The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.
Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books. - Inspiration
- The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations - Project Duration
- The project started in May 2019 in Singapore and finished the design process in September 2019.
- Operation Flow
- When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!
The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch. - Team Members
- Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan - Image Credits
- Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.
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