Fresh Blood DG Youth Tshebetso ea Mantlha: Pontsho ea Setso by Ruikang Xie

Fresh Blood DG Youth Tshebetso ea Mantlha: Pontsho ea Setso by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.

BoronseKetsahalo· 2021

Fresh Blood DG Youth Tshebetso ea Mantlha: Pontsho ea Setso

by Ruikang Xie

Client: Xiexie Design

Moputso oa Boronse oa A' Design Award Winner in Ketsahalo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Tshebetso ea Mantlha: Pontsho ea Setso

Mongolo oa Buka: Fresh Blood DG Youth ke pontsho ea setso e tšoaretsoeng Dongguan, Chaena. Pontsho ena e hlahisa bahlahisi ba tikoloho ba tšeletseng tlas'a sehlooho sa phepelo e ncha ea boqapi ba setso. Peo ea sebaka e hlophisitsoe joaloka 'maraka oa meroho, ka mabone a meroho a potolohang a behiloe ka holim'a lifensetere tsa bahoebi ba littaba tse ling tsa mahaeng. Lijo tse tšeletseng tsa lehae li emela boitsebiso ba bahlahisi ba tšeletseng. Kaha holo ea pontsho e ne e sa khone ho tšoara mesebetsi ea mantlha, liqoqotho tsa A5 li ile tsa khaoloa ka sebopeho sa lijo, joaloka lehoala le besitsoeng, 'me tsa hatisoa ka mongolo le litšoantšo. Sekhareng se seholo ka ho fetisisa se lekana 340 ka 380 milimithara.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Fresh Blood DG Youth Tshebetso ea Mantlha: Pontsho ea Setso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Fresh Blood DG Youth Tshebetso ea Mantlha: Pontsho ea Setso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Fresh Blood DG Youth Tshebetso ea Mantlha: Pontsho ea Setso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen