Grundig Serenity Moetsi Oa Tee by Mert Ali Bukulmez

Grundig Serenity Moetsi Oa Tee by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Disebediswa tsa Lapeng Competition Category.

SileveraSesebediswa sa Lapeng· 2020

Grundig Serenity Moetsi Oa Tee

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Moputso oa Silevera oa A' Design Award Winner in Sesebediswa sa Lapeng Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Moetsi Oa Tee

Serenity ke moetsi oa tee ea sejoale-joale ea shebanang le boiphihlelo ba thabo ba mosebelisi. Morero o shebisisa haholo likarolo tsa boits'oaro bo botle le boiphihlelo ba basebelisi kaha sepheo sa mantlha se bonts'a sehlahisoa hore se fapana le lihlahisoa tse seng li le teng. Boema-kepe ba moetsi oa tee bo nyane ho feta 'mele o lumellang sehlahisoa hore se shebelle fatše se fanang ka boits'oaro bo ikhethang. Mmele o kobehileng hanyane hammoho le likarolo tse siling le ona o tšehetsa boitsebahatso ba sehlahisoa.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Grundig Serenity Moetsi Oa Tee ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Grundig Serenity Moetsi Oa Tee e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Grundig Serenity Moetsi Oa Tee ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019