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Lavazza Elogy Milk Mochini Oa Kofi by Florian Seidl
Lavazza Elogy Milk Mochini Oa Kofi by Florian Seidl
Lavazza Elogy Milk Mochini Oa Kofi by Florian Seidl
Lavazza Elogy Milk Mochini Oa Kofi by Florian Seidl
Lavazza Elogy Milk Mochini Oa Kofi by Florian Seidl

Platinamo Sesebediswa sa Lapeng · 2021

Lavazza Elogy Milk Mochini Oa Kofi

by Florian Seidl

  • Moputso oa Platinamo oa A' Design Award 2021 in Sesebediswa sa Lapeng
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 519,077
  • Verification code 4800BF54C5 · Verify this award
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About Lavazza Elogy Milk Mochini Oa Kofi

Mochini ona oa kofi o nang le lebese le kopaneng o fana ka sephutheloana se felletseng sa setso sa kofi sa Italy: ho tloha ho espresso ho isa cappuccino kapa latte. Moralo ona o nka khothatso ho tsoa mabenkeleng a kofi le libara tsa Mataliana 'me ke phetoho ea puo e teng ea Lavazza. E tšoauoa ka khetla e kholo, e se nang moroallo e nang le letšoao la Lavazza la mahlakore a mararo ka lehlakoreng. Li-accents tsa tšepe li totobatsa lintlha tse kholo tsa ho ama joalo ka lever, grid ea marotholi le UI. Lavazza in Black system e boetse e fana ka li-pods tsa kofi tse khonang ho ebolloa tse ka sebelisoang hape habonolo. Ho ile ha etsoa mosebetsi o mongata oa ho fokotsa lerata le tšebeliso ea matla.

About the Moputso oa Platinamo oa A' Design Award

Lavazza Elogy Milk Mochini Oa Kofi ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lavazza Elogy Milk Mochini Oa Kofi e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Lavazza Elogy Milk Mochini Oa Kofi ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Press Kit

Unique Properties
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging
Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge
Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration
The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow
The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits
Lavazza

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