Platinamo Phuthelo · 2021
Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno
- Moputso oa Platinamo oa A' Design Award 2021 in Phuthelo
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno
Pepsi NFL Limited Edition ke letoto la makotikoti a seno a entsoeng bakeng sa 'maraka oa Mexico. Makotikoti a mane a hlompha lihlopha tse 'nè tsa bolo ea maoto ea Amerika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders le New England Patriots. Lekotikoti ka leng le sebelisa mebala ea sehlopha sa lona. Setaele sa litšoantšo se matla se bontša libapali tse nang le litekanyo tse feteletsoeng ho hlahisa sebōpeho sa 'mele sa papali ena. Makotikoti a entsoe ka aluminium 'me a hatisitsoe ka khatiso ea offset ea boleng bo phahameng. Letoto lena le ne le hokahantsoe le lets'olo la dijithale 'me le rekisoa mabenkeleng le inthaneteng.
About the Moputso oa Platinamo oa A' Design Award
Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Pepsi NFL Limited Edition Sephutheloana sa Lekotikoti la Seno ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
