Nong Li Sephutheloana sa Biri ka China Resources Snow Breweries

Moralo oa Nong Li Sephutheloana sa Biri ka China Resources Snow Breweries ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

PlatinamoPhuthelo· 2025

Nong Li Sephutheloana sa Biri

ka China Resources Snow Breweries

Moreki: China Resources Snow Breweries

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #163373

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Nong Li Sephutheloana sa Biri

Nong Li ke moralo oa sephutheloana sa biri o susumetsoang ke Setso sa Yangshao sa China ea boholo-holo. Botlolo e bopiloe ka ho latela Shuang Er Ni Yu, sejana sa letsopa se nang le mekhabiso ea tlhapi ea salamander se neng se sebelisoa e le sejana sa joala setsong seo sa pele. Bokhoni ba letsopa le letšo bo kopantsoe le sebopeho sa setso sa khalase, 'me 'mala o motšo o sireletsa biri khahlanong le leseli le liphetoho tsa mocheso. Mekhabiso ea geometry e eketsa khahleho ea pono ebile e fana ka ho tšoara ho tiileng. Sekoahelo se bontša mehato e mene ea moetlo oa boholo-holo oa Machaena oa ho nyolla likhalase: ho latsoa, ho fana, ho arabela le ho busetsa.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Nong Li Sephutheloana sa Biri ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Nong Li Sephutheloana sa Biri e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Nong Li Sephutheloana sa Biri ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Boholo le Phuthelo: product dimensions, 355 mm x 355 mm x 120 mm
Lithegi: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Theknoloji ya Tlhahiso: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Phephetso ya Moralo: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Dipatlisiso: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Kgothaletso: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Nako ya Projeke: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Tsamaiso ya Mosebetsi: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Litho tsa Sehlopha: Qiguang Li, Celine Zhou, Yan Yang