Platinamo Phuthelo · 2021
Pepsi Chinas People Daily New Media Lekotikoti la Seno
by PepsiCo Design and Innovation
- Moputso oa Platinamo oa A' Design Award 2021 in Phuthelo
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Lekotikoti la Seno
Everyday Heroes ke letoto la meralo ea makotikoti a seno a sehopotso a entsoeng bakeng sa Pepsi ka tšebelisano le lefapha la New Media la People's Daily ea China. Makotikoti ana a tlotla basebetsi ba bongaka, basebetsi, baithaopi le batho ba fanang ka thomello ba ileng ba sebeletsa sechaba sa habo bona ka pele-pele nakong ea seoa sa COVID-19. Moralo o mong le o mong o hlompha moloko o mocha oa bahale ba letsatsi le letsatsi 'me o bontša teboho bakeng sa menehelo ea bona ea letsatsi le letsatsi. Sephutheloana sena se fetola sejana sa seno se tloaelehileng molaetsa o bonolo oa sechaba oa liteboho le tlhompho e arolelanoang.
About the Moputso oa Platinamo oa A' Design Award
Pepsi Chinas People Daily New Media Lekotikoti la Seno ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi Chinas People Daily New Media Lekotikoti la Seno e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Pepsi Chinas People Daily New Media Lekotikoti la Seno ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
