Guo Cui Wu Du Chinese Baijiu ka Xiongbo Deng

Moralo oa Guo Cui Wu Du Chinese Baijiu ka Xiongbo Deng ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

PlatinamoPhuthelo· 2023

Guo Cui Wu Du Chinese Baijiu

ka Xiongbo Deng

Moreki: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Phuthelo

7,471,212

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #141597

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Guo Cui Wu Du Chinese Baijiu

Sehlahisoa sena sa moea o mosoeu, se bitsoang Guocui Wudu, se tsoa Profinseng ea Henan, Chaena. Joala bo entsoe ka litlhare tse hlano tsa setso tsa China tse kolobisitsoeng le ho riteloa. Mmarakeng, lihlahisoa tsa tlholisano li na le litšifa tse setseng nakong ea ho riteloa. Ka lehlakoreng le leng, ntlha e kholo ka ho fetisisa ea thekiso ea sehlahisoa sena ke hore ka mekhoa e mengata, ho hloeka ha joala ho atamela boemo ba ho se hloeke, e leng se fanang ka bareki boikutlo bo matla ba tšireletso. Ka hona, baqapi ba ile ba khetha "bohloeki" joalo ka sehlooho sa moralo oa sephutheloana ho bonts'a tšobotsi e kholo ka ho fetisisa.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Guo Cui Wu Du Chinese Baijiu ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Guo Cui Wu Du Chinese Baijiu e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Guo Cui Wu Du Chinese Baijiu ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Boholo le Phuthelo: Width：130mm x Depth:120mm x Height：300mm
Lithegi: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Theknoloji ya Tlhahiso: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Phephetso ya Moralo: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Dipatlisiso: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Kgothaletso: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Nako ya Projeke: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Tsamaiso ya Mosebetsi: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Litlotla tsa Setshwantsho: Illustrator:Xiongbo Deng