Platinamo Phuthelo · 2025
Xijiu Matured Liquor Sephutheloana sa Joala
by Chengdu Times Fashion Art Design Co., Ltd
- Moputso oa Platinamo oa A' Design Award 2025 in Phuthelo
- CLIENT: Guizhou Xijiu Co..ltd
- Estimated Number of Design Views: 1,186,524
- Verification code CE9CB359F8 · Verify this award
Colors
About Xijiu Matured Liquor Sephutheloana sa Joala
Xijiu Matured Liquor ke moralo oa sephutheloana bakeng sa letoto la joala ba China. Botlolo e boloka sebopeho sa khale sa moropa sa lebitso la khoebo 'me e supa sebopeho se chitja sa ntho e bolokiloeng Palace Museum, e leng sebopeho se amanang le ho phethahala le kutloano setsong sa moetlo oa China. Lipolelo tsa lilemo tsa 15 le 30 li ngotsoe ka laser joalo ka liribone tse phallang. Sekoahelo se sebelisa sebopeho sa mahlohonolo sa mahlakore a mane 'me se buleha le ho koaleha habonolo. Ka hare, setšoantšo sa mofuta oa woodcut sa mantlha se bontša naha e haufi le Noka ea Chishui le lisebelisoa tsa ho rita joala. Lebokose la ka ntle le bonolo ho le jara le ho le boloka.
About the Moputso oa Platinamo oa A' Design Award
Xijiu Matured Liquor Sephutheloana sa Joala ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Xijiu Matured Liquor Sephutheloana sa Joala e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Xijiu Matured Liquor Sephutheloana sa Joala ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Press Kit
- Unique Properties
- The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
- Dimensions & Packaging
- 150mm*50mm*180mm
- Tags
- Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
- Production Technology
- - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing. - Design Challenge
- The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
- Research
- The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
- Inspiration
- The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
- Project Duration
- This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
- Operation Flow
- User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
